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Direct Marketing The beauty of Direct Marketing is its ability to talk to customers on an individual level and tailor communications to their precise needs. This has been shown to build strong, lasting relationships with customers by improving their experience with your brand, which is more likely to lead to a higher return. Recent research conducted by ACNielsen for New Zealand Post on Direct Marketing found that for 34% of New Zealanders, addressed mail is their ‘favourite’ medium for receiving sales promotion advertising, making it the leading medium for this marketing activity. DM is not only a great way to get new customers; it’s also one of the best mediums to retain existing customers and up-sell or cross-sell to them. The same survey found that 65% of New Zealanders like to receive loyalty advertising via addressed mail – “it makes me feel like a valued customer”. At Orangebox, we are all about DM, and you can rely on us to get your message through. We specialise in direct mail and our vast experience means that we know how to get things done right the first time, every time. |
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Proud Being in business isn't just about doing a job, it's about being responsive to other needs less than ourselves. As such, we are proud to support these worthy causes.
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