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Blackdog Design - Homestore Christmas Mailer
 Blackdog Design is a Wellington-based design company doing great work for their clients.
THE CHALLENGE:
- Blackdog client The Homestore wanted to send gift vouchers to their most valuable customers.
- Not all clients are created equal – there were an additional 40 VIP customers who were to receive a higher value and different colour voucher.
- A great envelope was required for the letter and voucher.
THE SOLUTION:
- Orangebox arranged the printing of the letterhead with an attached voucher.
- The VIP letters with attached vouchers were printed by Orangebox on their digital colour printer – nice and sharp.
- Orangebox sourced high quality envelopes which were overprinted in four colours, giving a high-quality finish that befitted the Homestore brand.
THE OUTCOME:
- The VIP clients were treated differently without having to pay the expensive minimum costs of a small offset print run.
- George at Blackdog could concentrate on producing more outstanding creative work.
"We are a relatively small company, so being able to use Orangebox to manage the print, and of course look after the mail, meant that I could concentrate on the core part of my business – design."
GEORGE WILLIAMS
Creative Director
BLACKDOG DESIGN LTD.
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